Last week we released the results of Veritas Prep’s first annual survey of MBA admissions officers, to uncover what’s happening in the field today and to help business school applicants anticipate future trends.
We enlisted the help of an independent third party to survey admissions officers at the top 30 business schools in the U.S. (as defined by BusinessWeek’s ranking system). The survey ran in October and November, and covered more than half of the admissions officers at these MBA programs.
Some findings were surprising, while others confirmed what we have been telling our clients for years. Among the most interesting results:
- The biggest challenges institutions face are attracting more, better-qualified candidates, and supporting cultural diversity in their student bodies. Among desired changes that admissions officers would like to see in their applicant pool, diversity ranks first (87%), while 57 percent of respondents would like to see a larger applicant pool at their institutions.
- The number of international applicants to leading U.S. business schools has increased over the past five years. Ninety-four percent of responding admissions officers report a moderate to significant increase in international applicants during the last five admissions cycles.
- The number of admits straight out of undergraduate studies is on the rise. Despite the fact that 63 percent of respondents say professional experience is the most important factor in student selection, almost half (47%) report that the number of admits straight out of college has significantly or moderately increased compared to five years ago.
- Careless errors ranked as the top faux pas committed by students during the application process. Inconsistency between institutional choice and students’ educational objectives and ambitions ranked second, and the inclusion of unrequested items and inappropriate interview conduct tie for the third most commonly witnessed application blunder.
- Admissions officers view students that enlist the assistance of admissions consultants neutrally. While seven percent of respondents said that they view applicants who use admissions consultants positively, 80 percent view such students neutrally. In general, most admissions officers feel that admissions consultants help students identify the programs with which they fit best and clarify their career goals.
- Admissions officers anticipate changes in the student application process in coming years. Most respondents believe the student application process will include more face-to-face or telephone interviews in the next five years (60%). While over half of admissions officers foresee the application process becoming less complex (53%), another forty percent predict the application process will become increasingly intricate in the coming years.
We especially found the learnings around diversity and the trend toward younger applicants to be most interesting. And while we were glad to see that nearly all MBA admissions officers view applicants who use admissions consultants neutrally or positively, we will continue to work to ensure that our clients get a great deal of value from their relationship with us — but only in a 100% ethical way. As always, we will never write our applicants’ essays or tell them what to say.
Visit Veritas Prep to learn more about how we can help you in the MBA admissions process.